Privacy Policy

Privacy Policy Effective Date: 10 March 2025

At Serenelle Jewellery, accessible from serenellejw.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase. By using our website, you consent to the collection and use of your personal data as described in this policy.

Information We Collect We may collect and process the following types of personal data:

Personal Information You Provide When you make a purchase, create an account, or contact us, we may collect:

  • Full name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment details (processed securely via third-party payment providers)

Automatically Collected Information When you visit our website, we automatically collect:

  • IP address
  • Device and browser type
  • Pages visited, time spent on the site, and interactions
  • Cookies and tracking technologies (see Section 6 for more details)

How We Use Your Information We use your personal data for the following purposes:

  • To process and fulfill orders (including payments, shipping, and order confirmations)
  • To improve our website and customer experience through analytics and feedback
  • To provide customer support and respond to inquiries
  • To send marketing emails and promotional offers (only if you opt-in)
  • To prevent fraud and ensure the security of our website

We process your data based on contractual necessity, legitimate interest, consent, and legal obligations under GDPR.

Sharing Your Information We do not sell or rent your personal data. However, we may share your information with:

  • Payment processors (e.g., PayPal, Stripe) to securely process transactions
  • Shipping providers to fulfill and deliver your orders
  • Marketing platforms (only if you have consented)
  • Law enforcement authorities if required by law

All third-party providers are GDPR-compliant and adhere to strict data protection policies.

Your Rights Under GDPR (UK & EU Customers) As a resident of the United Kingdom or the European Union, you have the right to:

  • Access your data – Request a copy of the personal information we hold
  • Request correction – Ask us to update inaccurate or incomplete data
  • Request deletion ("Right to be forgotten") – Request the removal of your data
  • Withdraw consent – Opt-out of marketing communications at any time
  • Data portability – Request a copy of your data in a structured format

To exercise your rights, please contact us at: [Insert Contact Email]

Cookies & Tracking Technologies We use cookies to improve your browsing experience and provide personalised content. Cookies help us:

  • Ensure website functionality (e.g., shopping cart and account login)
  • Analyse website performance to improve usability
  • Deliver relevant advertising (only with your consent)

You can manage cookie settings in your browser or reject non-essential cookies when visiting our site.

Data Retention & Security We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including compliance with legal obligations. We implement industry-standard security measures to protect your data from unauthorised access, loss, or misuse. However, no system is completely secure, so we encourage users to take personal precautions.

Third-Party Links & Services Our website may contain links to third-party websites (such as social media platforms). We are not responsible for their privacy policies, so we encourage you to review their terms before providing any personal data.

Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We recommend checking this page periodically to stay informed.

Contact Information For any questions regarding this Privacy Policy or to exercise your data protection rights, please contact us at:

Email: selenellejw@gmail.com Business Address: Calle El Sol 2.